New Smile Stats

The American Academy of Cosmetic Dentistry (AACD) recently published the results from their 2013 Cosmetic Dentistry Industry Survey. The numbers indicated some important trends about the rising popularity of cosmetic dental treatments.

Cosmetic Dentistry Basics

Before we take a look at statistics, let’s define the types of treatments we’re talking about. Cosmetic dentistry refers to treatments aimed at creating positive change to a patient’s teeth and smile. Generally speaking, these include teeth whitening procedures, straightening, or replacing missing teeth.

Why Improve Your Smile?

Take a look at these AACD survey stats:

  • 48% of survey respondents said a smile matters the most when making a first impression. 2nd place went to the first words a person says, which received 25%.
  • 45% said a smile is the most attractive feature on a person regardless of age.
  • 71% of people polled said people with a nice smile make friends more easily than people with flawed smiles.

Who Is Buying Cosmetic Dentistry Treatments?An image that displays a woman's smile and lists the statistics discussed in the article. Source: AACD

The survey said 89% of the people who sought cosmetic dental treatments in 2013 did so to improve physical attractiveness and self-esteem. 54% sought them to address an accident or injury. A rising trend has been the demand of these treatments in anticipation of a major event, such as a wedding; in fact, 49% of those surveyed listed this as a reason they sought cosmetic treatments.

How We Can Help

We love seeing the joy on the faces of our patients when we improve their smiles (see our photo gallery).

Not only do we have a range of services to improve the brightness, straightness, and impact of your smile, but we also offer many financial options (such as pre-payment discounts and scheduled installment payments) that can make cosmetic dentistry fit into your budget. Our initial consultations are free (a $175 value) and we’re offering our Zoom Whitening service at a Spring Special price for a limited time. So, contact our office today and learn how we can help you obtain your perfect smile.